The Essential
The Essential is an e-commerce store with a philosophy built to add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest.
Role
Director of Design
Year
2021 - 2024
Disciplines
Branding Design
Web Design
Packaging Design
Product Launches
Photography & touch ups
Marketing & campaign Design
Social content
Introduction
As the director of design, I had to make sense of a massive and diverse catalog and present it in a way where it could be organized, easily discovered, and visually consistent.
I art directed the creation of the brand, redesigned/maintained the entire website, designed and created a functional packaging system, and created visuals to be used for all of Essentials social platforms.
