The Essential is an e-commerce store with a philosophy built to add meaning to people’s lives through products they use and love, made by people who know and care, with stories that matter, and means that are honest.
Company:
The Essential
Role:
Lead Designer & Design Director
Creative Services:
Branding
Web Design
Packaging
Product Launches
Photography & touch ups
Marketing & campaign design
Social content
Can e-commerce add meaning to life?
As the director of design, I had to make sense of a massive and diverse catalog and present it in a way where it could be organized, easily discovered, and visually consistent.
I art directed the creation of the brand, redesigned/maintained the entire website, designed any packaging and labels, and created visuals to be used for all of Essentials social platforms.
