Hello!

I'm Jane Park, a multidisciplinary product and brand designer based in Los Angeles.

With over 8 years of experience, I’ve worked across industries including e-commerce, consumer packaged goods, and the beauty industry, crafting brands, social presence, impactful digital experiences, and internal data tool.

I thrive at the intersection of digital design, UX/UI, and brand identity. My passion lies in crafting seamless user experiences and visually compelling designs that resonate with audiences and drive engagement.

Experience

The Essential 
Director of Design

California
June 2023 - Present

  • Led the strategy and execution of design to improve overall customer experience — wishlist, product tags, upsells & cross sells, quick view, back in stock alerts, auto collections

  • Designed a membership flow to convert browsing customers into new members into signing up for The Essential

  • Defined and maintained design systems, style guides, and UI patterns to ensure consistency and scalability across the website, app, and marketing communications

  • Managed team of 5 contract designers, photographers, developers, content creators, and individual contributors

California
 September 2021 - June 2023

The Essential 
Lead Designer 

  • Primary designer for VC and Y-Combinator backed startup in charge of product, brand and packaging design.

  • Redesigned entire website increasing retention by 7%, AOV by 15.1%, conversion rate by 1.2%

  • Redesign the app increasing retention by 13.2%, AOV by 7.8%, conversion rate by 1.7%

  • Rebranding initiative, overseeing the development and redesign of core branding elements seen by 800,000+ visitors.

  • Designed 500,000+ units of packaging ensuring consistency of brand across all products in various categories.

  • Designed Marketing assets to drive signups for 21,000+ customers.

  • Designed custom content to boost social conversion rates across all social channels and bring new traffic to the website.

  • Led launch design for 1,100+ product launches coordinating photography & editing, designing the product page, creating necessary packaging & labels, and email campaigns, to deliver on-time results

The Naked Market  
Lead Designer 

California
July 2018 - September 2021

  • Primary designer for a series A startup, that raised $27.5 million, in charge of brand and packaging design.

  • Created the foundational brand identity and website for the start-up company
    Launched sub-brands by creating logos, illustrations, packaging, mock-ups, web assets, and marketing materials.

  • Directly coordinated with vendors and manufacturers to ensure premium packaging for final production

Jane Park Designs  
Designer & Director

California
May 2017 - Present

  • Collaborated with clients to understand their needs and goals, and translated them into creating visual identities, packaging, web, and marketing designs

  • Stayed current with industry trends to offer the best service to clients

  • Built relationships with clients across a diverse range of industries, including beauty, wellness, counseling, content creation, consumer packaged goods (CPG), and luxury brands

  • Consistently met or exceeded client expectations, resulting in positive feedback and repeat business

Skills

Product Design, UXUI Design, Prototyping, Web Design, Branding, Packaging, Social Media, Print Design, Icons Design

Tools

Figma, Invision, Ilustrator, Photoshop, AfterEffects, InDesign, Photography, Keynote, Microsoft Powerpoint